DALLAS – February 25, 2020 – Integrity Marketing Group, LLC (“Integrity”), today announced
the acquisition of Palmetto Senior Benefits, (“Palmetto”), an insurance marketing group based in
Greenville, South Carolina. As part of the acquisition, Brian Hagerty, Founder of Palmetto, will
become an owner in Integrity. Financial terms of the deal were not disclosed.
Palmetto is a national marketing firm that meets the insurance and retirement needs of thousands of Americans. Founded in 2006, the firm has a deep knowledge of senior-focused products and services and has offices in three states.
“Brian has built an incredible business with his team and has developed a stellar reputation with
clients, agents and agencies throughout the industry,” said Bryan W. Adams, Co-founder & CEO
of Integrity. “Becoming a partner of Integrity will help Palmetto continue to build on their proud
legacy and solid foundation and put their business on a path toward accelerated growth.”
“Integrity and Palmetto have the same fiber, fabric and thread to our value systems; they are
intertwined,” said Brian Hagerty, Founder of Palmetto. “This is a huge opportunity for us to join
an organization with unrivaled assets that will help us reduce operational burdens, while retaining our family-focused culture. The opportunities are endless as to what we can achieve now that we’re part of the Integrity family.”
As an Integrity partner, Palmetto will have access to Integrity’s industry leading sales, marketing
and social media resources. Integrity’s robust operational infrastructure and support systems will
allow Palmetto leadership to put more focus on their organic growth. In addition, Palmetto
employees will become immediately eligible to participate in Integrity’s Employee Ownership
Plan, previously announced.
“Integrity’s offerings open countless opportunities to passionate, driven entrepreneurs like Brian,” said Jim Sweeney, Co-Founder American Senior Benefits and Managing Partner of Integrity. “When companies partner with Integrity, they become part of a championship team and network that’s built to equip them with the resources and broad support they need for unmatched success.”
For more information about this acquisition, view a video and read the entire press release at